When BSH approached Creneau to create a showroom where appliances by Bosch, Siemens, Neff and Gaggenau would share a single space, we said: ‘No’. #sorrynotsorry We wanted to do better. Instead of lining up appliances, we wanted to create a ‘brand center’ where each corner tells the story of a specific brand.
Customers will arrive at the subtle and slightly mysterious center and then move on to each individual brand inside a ‘gallery’, where they will be able to experience the brand values and storytelling first-hand.
The Siemens gallery is all about future thinking and design. Trying to go for innovation and transform it into a usable home product.
Design for Creneau International - Collab with Davy Grosemans & Lieve Vandeweert - Photography by Arne Jennard
